About Baltimore City Community College
Founded in 1947, Baltimore City Community College (BCCC) is a comprehensive, urban institution accredited by the Middle States Commission on Higher Education. The College’s campus is located in West Baltimore; the institution also has several satellite locations throughout the city. With its broad range of degree and certificate programs, affordable tuition, and extensive outreach, BCCC offers educational opportunities to the citizens of Baltimore City and throughout the state of Maryland. BCCC serves nearly 14,000* students annually, providing credits that transfer to four-year colleges and universities as well as workforce training leading directly to job placement. The College is proud of the fact that nearly 90** nations are represented within the student body.

* Based on annual unduplicated credit and non-credit headcount for FY 2018.
**Based on fall 2018 credit enrollment.

Requisition Number: 2022-035
Posting Start Date: 2/4/2022
City: Baltimore
State: MD
Minimum Education: Bachelors
Additional Documentation: YES
Compensation: Commensurate with Experience

Assistant Director of Content Strategy

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Description/Job Summary

Description/Job Summary

  • Plans, implements, manages, monitors, and upgrades content for the organization's website, social, print, digital platforms/content management system (CMS).
  • Collaborates with departments and vendors to design and implement content management processes & procedures to meet brand requirements.
  • Creates content calendars to ensure that departments review and provide regular updates.
  • Creates compelling website, social platform, and digital copy/content, and identifies appropriate placement of copy/content on all platforms.
  • Conducts content audits to eliminate redundant and/or duplicate information
  • Conducts research to identify trends and best practices, and makes recommendations to improve the user experience, including testing plans and analysis of website traffic, Google Analytics, and social media insights.
  • Ensures full compliance on website, social and digital platforms with all laws and regulations.
  • Supervisory responsibility.

Required Qualifications


    • Bachelor's Degree in marketing, journalism, communications, computer science or related field 
    • Five or more years of documented experience as a content strategist and social media manager
    • Experienced in leading and developing content strategy to build brand awareness and positioning across print, digital, and social platforms 
    • Experienced in content management systems.
    • Ability to troubleshoot strategic areas and outcomes in a fast-paced environment.
    • Strong attention to detail with an analytical mind and outstanding problem-solving skills.
    • Excellent content creation and writing skills.
    • Excellent time management skills with the ability to multi-task.
    • Flexible and able to adapt to changing priorities and projects while maintaining openness and ability to learn new concepts and systems quickly
    • Ability to identify potential needs, work with conflict resolution, and make decisions collaboratively.
    • In-depth knowledge of marketing on social platforms and associated metrics and analysis
    • Other duties as assigned to support the Division of Advancement & Strategic Partnerships.
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BCCC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, alienage or citizenship status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, protected veteran status, genetic information, or any other basis protected by law.

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. Applicants needing accommodation for any part of the application and/or hiring process should request the accommodation from The Office of Human Resources office by contacting us at 410-209-6007.

For more information, view the EEO is the Law Poster and Pay Transparency Statement.